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We all know the value of persistence in business. President Calvin Coolidge once wrote, "Nothing in the world can take the place of persistence. Talent will not; nothing is more common than the unsuccessful man with talent. Genius will not; unrewarded (genius) is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination are omnipotent."
But persistence isn’t just important in business. It’s equally important in all of life’s pursuits. Michael Jordan was cut from his high school basketball team. Thomas Edison tried more than 1,000 different filaments for his light bulb before finding one that worked. And Dr. Seuss’s first book — And To Think That I Saw It On Mulberry Street — was rejected by 27 publishers before he found one who would publish it.
Imagine if any of these three men had given up. The NBA would have been left without arguably its best player ever. We’d all be writing by candlelight (okay, maybe not, but it sounds more dramatic that way). And generations of children around the world would have been left without such classic tales as The Cat in the Hat, Green Eggs and Ham, and How the Grinch Stole Christmas, to name just a few.
Any endeavor worth pursuing involves struggle. Those who persist are those who succeed. So don’t give up. Success may be one jump shot, filament, or publisher away.
Robert Masone
Minuteman Press
L &K Graphics Inc.
1917 Deer Park Ave
Deer Park, NY 11729
631-667-2269 – Fax 667-2346
www.deerpark.minutemanpress.com
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April 1 is traditionally a day for pranks and practical jokes. In recent years, Google has made a habit of making outlandish April Fool’s Day announcements. One year, for example, Google announced the addition of mind-reading technology that would make searching a breeze. Another year, the search giant posted job openings for a new research center on the moon.
A quick search for April Fool’s Day pranks and hoaxes returns a treasure trove of gems. Here are a few highlights from Wikipedia and the Museum of Hoaxes:
* In 1957, the BBC announced a bumper spaghetti crop in Switzerland. Mild winter weather and the near eradication of the "spaghetti weevil" were credited with the excellent harvest. The BBC report includes images of people harvesting spaghetti strands from trees.
* In 1993, a San Diego DJ told his listeners the Space Shuttle Discovery would be landing at nearby Montgomery Field, due to issues at Edwards Air Force Base. Thousands of people turned out to see the landing… of a space shuttle that wasn’t even in space at the time.
* In 1996, Taco Bell announced it had purchased the Liberty Bell and renamed it the "Taco Liberty Bell." In a statement, the company claimed the move was meant "to help the national debt" and that it hoped "other corporations [would] take similar action to do their part to reduce the country’s debt." When asked about the hoax, White House press secretary Mike McCurry, playing along, said that the Lincoln Memorial had also been sold and would now be called the Ford Lincoln Mercury Memorial.
* Another fast-food-related April Fool’s Day prank happened in 1998, when Burger King introduced the "left-handed Whopper." The new burger contained all of the same ingredients as its namesake, but the condiments were rotated 180 degrees, for the benefit of the 32 million left-handed Americans.
Here’s hoping you have a fun April first.
Robert Masone
Minuteman Press
L &K Graphics Inc.
1917 Deer Park Ave
Deer Park, NY 11729
631-667-2269 – Fax 667-2346
www.deerpark.minutemanpress.com
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Seth Godin is always good for some pithy commentary. This time he says, "When you give up something that wasn’t getting you where you needed to go, sometimes you discover a future better than you ever expected." Making the analogy between declaring Chapter 7 or Chapter 11 and the realization that it is time to give up the ghost on projects that aren’t going anywhere makes for an interesting read.
Contributed By: Cary Sherburne
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This week, Google unveiled a new, simpler icon for its Chrome web browser. In a blog post explaining the change, Google designer Steve Rura wrote, "Since Chrome is all about making your web experience as easy and clutter-free as possible, we refreshed the Chrome icon to better represent these sentiments. A simpler icon embodies the Chrome spirit — to make the web quicker, lighter, and easier for all."
Whether you love it or hate it, the new Chrome icon provides an important lesson to corporate marketers: When creating logos, color schemes, and icons to represent your brand, make sure those symbols represent the core values you want people to associate with you.
Another lesson comes in the way Google went about creating its new Chrome icon. "Redesigning the icon was very much a group effort," Rura continues. While you probably should put together a core team of designers and marketing people who will have the final say in creating your corporate brand, don’t overlook ideas from "outsiders" in your organization (customer service people, salespeople, product developers, etc.) who might bring a different perspective to the discussion.
And finally, make sure your new identity translates well both online and off. "It was important to maintain consistency across all media," Rura concludes, "so we kept print, web, and other possible formats in mind."
One way to ensure a strong print-based presence for your new logo, icon, or color scheme is to involve a printing firm, like ours, early in the design process. As print professionals, we can help you choose colors that are attractive, cost-effective, and easy to reproduce, so you don’t wind up spending more than you hoped to for less-than-ideal results.
Robert Masone
Minuteman Press
L &K Graphics Inc.
1917 Deer Park Ave
Deer Park, NY 11729
631-667-2269 – Fax 667-2346
www.deerpark.minutemanpress.com
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When was the last time you asked your customers their opinion? When was the last time you acted on it? I have seen it in grocery stores. A board with a place for PUBLIC customer comments and PUBLIC employee responses below.
"Hey, I don’t like your new sodas. I want the old ones back!" — Fred
"Hi Fred, we’ve had issues getting that soda from the supplier but we will work twice as hard now to get it" — Soda Manager.
You know that YOU like to be listened to. Don’t your customers? Throw away your old "Suggestion Box" and build one online or put up a board in your office and use those comments to make yourself better!
Robert Masone
Minuteman Press
L &K Graphics Inc.
1917 Deer Park Ave
Deer Park, NY 11729
631-667-2269 – Fax 667-2346
www.deerpark.minutemanpress.com
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